Francorp makes "winning" franchises: Eye Asian Expansion

Top clients of Francorp Philippines have been sweeping major awards this year, the most recent being the Franchise Excellence Awards (FEA) rites held at The Peninsula Manila. This makes Francorp the most-sought after developer of winning franchise concepts.

FEA is the most prestigious and “only” official award of distinction that honors the best franchise companies in the Philippines today in terms of outstanding, innovative and excellent franchise operations, strategies and practices. The award is given annually by the Philippine Franchise Association in cooperation with the Department of Trade and Industry, Philippine Chamber of Commerce and Industry and the Philippine Retailers Association.

Voted as Outstanding Filipino Franchise for 2003 were Max’s Restaurant (Food Category) and Crystal Clear (Non-Food Category), which has 250 stores nationwide and is present in countries like Indonesia, Malaysia and Singapore. The Most Promising Filipino Franchise of the Year award went to BAYO (Retail Category) and Reyes Haircutters (Service Category), while Potato Corner bagged the Hall of Fame Award for an Outstanding Filipino Franchise (Kiosk Category).

Previous FEA winners such as Jollibee, Goldilocks, Chowking, Bench, Max’s Restaurant, Kameraworld, Pancake House, Kamiseta, Netopia Internet Café and Candy Corner, are noted Francorp clients at one time or another.

Last year, Francorp clients also reaped major awards in Entrepreneur 10 Awards given by The Entrepreneur Magazine to Bo’s Coffee Club, Crystal Clear, Islands Souvenirs, Plains & Prints, and Reyes Haircutters among others.

The well-respected Agora Awards by the Philippine Marketing Association (PMA) had also recognized Bench, Penshoppe and Islands Souvenirs in the past. Francorp clients have also been distinguished winners of the Outstanding Retailer of the Year Awards hosted by the Philippine Retailers Association and the Merchant of the Year Awards of the Ayala Land Corporation.

Just recently, Jollibee’s CEO, Tony Tan Caktiong, emerged as one of the top winners of The Entrepreneur of the Year Award sponsored by the SGV Foundation, DTI and Ernst & Young. He was among the 18 finalists honored together with Islands Souvenirs and Bo’s Coffee Club. Companies like Padi’s Point and Penshoppe have also won in the Aurelio Periquet Awards for Business Leadeship.

Beaming with pride, Francorp Philippines Chairman, Samie Lim, expressed his elation over these recognition bestowed on Francorp clients. “Their success is proudly ours which is why Francorp makes it a point to support them all the way – be it as they take their first baby steps in franchising, or during the peak of their growth and even during difficult economic times. We try to be there for them every step of the way,” Mr. Lim said.

“That Francorp clients get cited by prestigious institutions such as the DTI, PFA, PRA, Philippine Marketing Association, The Entrepreneur Magazine, and the SGV Foundation/Ernst & Young, speaks of Francorp’s ability to mold and turn around companies into leaders and benchmarks in the industry, worthy to be emulated by fellow entrepreneurs. We try to develop winning business strategies and professionally made franchise operations for our clients, which are important ingredients in building a good business foundation,” Lim said.

With over 25 years of combined franchise experience, Francorp is the leading franchise development and consulting firm worldwide with 11 international offices offering global solutions to every franchisor’s needs. Collectively, Francorp has developed over 2,000 franchises and advised nearly 8,000 companies in their expansion.

Francorp Philippines, meanwhile has been at the helm of franchise growth in the Philippines since 1998, launching at least 100 hundred franchises since its inception at various levels in virtually every industry segment. Today, it continues to revolutionize the country’s franchise landscape by inspiring hundreds of entrepreneurs to become the next generation of franchise successes and prime movers.

“Francorp has worked with some of the best-known companies in the world and in the Philippines, yet many of our clients start small, and have such inspiring success stories to tell. Large or small, humble or tall, emerging or existing, we are proud of our clients’ achievements and innovations. We value the business relationships we have with them,” Lim added.

With its success in the Philippines, Francorp sets its sight on expanding its presence in Asia, particularly in countries like China, Indonesia, Thailand and Vietnam where a huge franchise market remains untapped. “At present, Francorp is searching for the right local partner or licensee with the appropriate management/marketing consultancy and/or legal background to set-up and launch Francorp operations in these countries,” Mr. Lim announced.

Francorp holds monthly “Franchise Your Business” Seminars for aspiring franchise entrepreneurs. For details contact Tel. (632) 638-3142/49/50 or email at info@francorp.com.ph You may also register online at www.francorp.com.ph.