SAMIE LIM
Chairman

Known in the business circle as the “Father of Franchising in the Philippines,” Mr. Samie Lim is the founding president and now Chairman of the Philippine Franchise Association, the leading franchise organization in the country today with about 200 members comprising the best and most promising franchise concepts nationwide. He was also the immediate past Vice Chairman for Asia of the World Franchise Council (WFC) and the immediate past chairman of the Asia Pacific Franchise Confederation (APFC) which successfully hosted Franchise Asia 2001 in Manila last September 12-16, 2001. Mr. Lim is the current Chairman Emeritus of the Philippine Retailers Association, where he also served as past Chairman and President, and was the former Chairman of the Federation of Asian Retailers Association. He is the Vice President for Trade and Tourism of the Philippine Chamber of Commerce and Industry which he served for several terms, and was chairman and director of several major companies in industrial, trading, real estate and service sectors. Public service beckoned in 1999 and was sought to serve as Undersecretary and General Manager of the National Development Company, the government’s premier investment arm under the Department of Trade and Industry. At the onset of the retail trade liberalization and the e-commerce law, he saw massive growth opportunities in the retail, franchise and IT industry, and thus decided to return to the private sector. He co-chaired the Domestic Trade Development Council under the Office of the President, and is one of the founding members of the Institute of Corporate Governance. Today, he continues to be a moving spirit in the business sector. A cum laude graduate of the Ateneo de Manila University, he completed the Top Management Program of the Asian Institute of Management as well as the Masters in Business and Economic Program of the University of Asia & the Pacific. He also had special training at the Sophia University in Tokyo, Japan and at the Institute of International Studies and Training in Fujinomia, Japan.
 

MANUEL M. SIGGAOAT, SR.
President

He is the Chairman and CEO of a leading retail chain in the highly competitive market of quality footwear and leathergoods. This successful company has nationwide presence in export manufacturing, department stores and grocery stores. He is also the Vice Chairman of the Philippine Retailers Association (PRA). Mr. Siggaoat is a not only a Certified Public Accountant but is also a Certified Franchise Executive having completed his Mini-Masters in Franchise Management in 2005.
 

MA. ALEGRIA SIBAL-LIMJOCO
Executive Vice President

Francorp’s, a two-termer President of PFA and chairperson of PIFCE. Over the past 5 years, she has represented the PFA in various international franchise events including the World Franchise Council Meetings and International Franchise Conference and Expo. She was the overall chairperson of Franchise Asia 2001 held in Manila on September, 2001. Considered the first ever Filipino Certified  Franchise  Executive, she  took the Mini-MBA on Franchise Management at the University  of  St. Thomas in Minneapolis, USA,  and at the Asian Institute of Management (sponsored by PFA and IFA) on September 23-24, 2002, which are accredited by the Institute of Certified Franchise Executives (ICFE). She is also Vice President for Membership of Philippine Chamber of Commerce and Industry.

PROF. JOSE M. FAUSTINO
Vice Chairman

A faculty of the Asian Institute of Management (AIM) with expertise in the fields of Marketing Management, Strategic Planning, and Organizational Behavior and Development. An Agora Awardee for Excellence in Marketing Education bestowed by the Philippine Marketing Association, he has provided management and marketing consultancy to top companies, including ASEAN organizations. He is an MBA graduate of the Harvard Business School, and Amherst College with an MA in Economics. He is a cum laude graduate of Ateneo de Manila University.


 

MANUEL “NOEL” V. SIGGAOAT, JR.
Managing Director

He leads and manages franchise development projects and has undergone intensive training on franchise development at the Francorp US Headquarters in Chicago. He is a Certified Franchise Executive (CFE) having completed his Mini-Masters in Franchise Management in 2005. His consulting experience is vast. He worked as Manager for the Financial Systems Consulting practice of EXIS Consulting, an American software company based in New York City, and as a Senior Consultant for the Manila Office of Andersen Consulting, a leading worldwide consulting firm. He holds a Master of Science in Industrial Administration degree from the Carnegie Mellon University in Pittsburgh, Pennsylvania, with areas of concentration in Finance and Operations Research. He obtained his Bachelor of Science in Industrial Management Engineering from the De La Salle University, Manila, where he was a consistent Dean's Lister. Over the past several years, he has been a sought-after expert on the subject of franchising and retailing.