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How To Franchise Your Business (CEBU)

Growth in the Golden Age of Franchising

July 29 (FRI), 1:30 PM
Max's Restaurant Cebu Banilad Town Center

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A Franchise Seminar For Business Owners & Aspiring Franchisors


The Philippine Franchise Association & Francorp invite you to this seminar for aspiring franchisors. Learn from the experts how to franchise your business and how you can grow a stronger and more successful brand through franchising and find out how Jollibee, Max’s, Goldilocks, Potato Corner, Crystal Clear, TGP The Generics Pharmacy, Fruit Magic, Bench, Reyes Haircutters and many other successful franchises did it! Learn how to franchise your business from top Franchise Consultants and the Gurus of the industry and start your franchise success story today.

Key Topics

- Franchise Advantage: Resiliency & Growth
- How does the Franchising Business Work?
- Is My Business Franchisable?
- How to create a franchise business?
- How to compute fees?
- Tips for would-be franchisors

Resource Speakers


Chris Lim, CFE

CEO | Francorp Philippines

​​Chris Lim is the Chief Executive Officer of Francorp Philippines. He is also the current President of the Philippine Franchise Association (PFA) and President of U-Franchise Sales & Management. He graduated with Distinction Honors in Strategy and Innovation from Oxford University and spent over a decade growing brands globally as Senior Global Brand Manager for Unilever. An Agora Awardee for Entrepreneurship, Certified Franchise Executive title holder and co-author of the 12 Strategies of Franchising book.

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Dana Cuneta, CFE

AVP for Consultancy | Francorp Philippines

Ms. Ma. Laureana “Dana” Cuneta is one of Francorp Philippine’s Strategic Planning Franchise Consultants whose core competencies are on business development, marketing, planning, and project management. She has more than 30 years of experience gained from SM Supermalls, McDonald’s, as well as the franchises and direct selling department of Manels Leathergoods Corporation. Dana is a Certified Franchise Executive (CFE) having completed her Mini-Masters in Franchise Management under the auspices of the Institute of Certified Franchise Executive and the Philippine Franchise Association. At Francorp, her current portfolio of franchisor clients belong to the food and service industries. She represents Francorp in local and international conferences and franchise shows.

Seminar Rates



PFA BPI Savings Account

Account Name: Philippine Franchise Association, Inc. 

Account Number: 9821-0003-67

Branch: Ortigas Emerald


PHP 1,250

EARLY BIRD RATE (until Jul 10)

PHP 950

GROUP RATE (2 or more)

PHP 750/pax

FYBS Reg - July 29

Register to Reserve Your Slot

July 29 (FRI), 1:30 PM | Max's Restaurant Cebu, Banilad Town Center



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