Webinar Exclusive: Get a FREE One-on-One Franchisability Consultation from Francorp consultants
From Entrepreneur to Franchisor
Mastering the 7 Strategies for Franchise Success
Based on the best selling book the 12 Strategies of Franchising, this webinar will chart some success strategies that will help you answer “How can I make my business franchisable?” And share real life case studies of how brands such as Jollibee, Shakey’s, TGP and many more have transitioned from entrepreneur to franchisor.
Aug 12, 2026 (WED)
2:00 PM via ZOOM
Key Strategies
Be Guided by the Franchisability Criteria
Keep it simple
Focus on Core Competencies Contract out the rest
Think Win-Win-Win
Set a Clear Vision to Guide Growth
Shift to a Franchisor Mindset
Get your Systems and Organization Ready
Webinar Speaker
Dana Cuneta, CFE
VP for Consulting
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Ms. Ma. Laureana “Dana” Cuneta is one of Francorp Philippine’s Strategic Planning Franchise Consultants whose core competencies are on organizational development, planning, and project management.
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She has more than 25 years of experience handling the helm of the marketing, operations, and business development of SM Supermalls in Central Manila and South Metro, LLU International Food Corporation, and McDonald’s as well as the franchises and direct selling department of Manels Leathergoods Corporation.
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She graduated from the Colegio San Juan de Letran with the degree of Bachelor of Commerce, Major in Marketing, and earned some units in Industrial Engineering at the University of Sto. Tomas. Upon graduation, she garnered Special Awards from the Philippine Marketing Association (PMA) and the Philippine Association of National Advertising (PANA).
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At Francorp, her current portfolio of franchisor clients belong to the food and service industries. She represents Francorp in local and international conferences and franchise shows
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She is currently taking up the CFE (Certified Franchise Executive) Program at the Asian Institute of Management