Articles

For three decades, we have watched franchising democratize entrepreneurship, giving the ordinary Filipino a proven pathway to business ownership. But what is the next chapter for the “Franchise Capital of Asia”?

For decades, the backbone of franchising was the “mom-and-pop” operator—dedicated individuals who invested their life savings into a single storefront to secure their family’s future. While these operators remain the heart of the industry, the mid 2020s saw the rise of a new franchisee: the Enterprise Franchisee.

Francorp Philippines has remained resilient since introducing franchising to the country in 1996, overcoming economic crises and the COVID-19 pandemic while helping MSMEs grow into successful local and global brands. Through education, innovation, and strategic support, the company has served hundreds of franchisor-clients and generated thousands of jobs. As new global challenges arise, Francorp continues to guide businesses toward adaptability, efficiency, and sustainable gr

"As we move forward, it is no longer enough to celebrate growth. We must now focus on raising the standards of franchising in the Philippines. The next 30 years will not be defined by how fast we grow, but by how well we grow."

Brad Sugars, founder of ActionCOACH, revealed that while systems are necessary, they are not the primary spark. If you are currently researching how to franchise your business, understanding these seven human-centric secrets is essential to igniting long-term growth.

Every Filipino knows the name Goldilocks. What started in 1966 as a small, 70-square-meter bakeshop on Pasong Tamo Street in Makati has blossomed into a global icon with more than 1000 stores nationwide. If you are looking for franchising tips to grow your own venture, here are three strategic lessons from the Goldilocks success story.