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The food and beverage sector dominates Philippine franchising, accounting for roughly 80% of total franchise revenue and playing a major role in generating direct and indirect jobs across the country. As more consumers prioritize convenience, value, and familiar flavors, emerging brands are scaling up rapidly by turning everyday classics into new franchise concepts.

In 1996 -- in the midst of the Asian financial crisis -- Samie Lim, Bing Sibal-Limjoco, and Manuel Siggaoat took a bet on an industry the country barely understood. What followed was three decades of building the systems, standards, and industries that now transformed the Philippine franchise landscape.

During the spectacular Francorp 30th Anniversary Gala, themed "30 Years of Transforming the Philippine Franchise Landscape," the community gathered to look back at this incredible journey. A central highlight of the evening was a deeply moving Founders' Recognition tribute delivered by Francorp Managing Director Noel Siggaoat.

When Francorp Philippines gathered the region’s premier enterprise builders, visionary market leaders, and franchise titans for its 30th Anniversary Gala, themed "30 Years of Transforming the Philippine Franchise Landscape," the landmark gathering served as far more than a night of grand celebration. It functioned as an elite masterclass in global enterprise. What began three decades ago as a nascent, small-scale industry has since matured into the world’s seventh-largest fra

For three decades, we have watched franchising democratize entrepreneurship, giving the ordinary Filipino a proven pathway to business ownership. But what is the next chapter for the “Franchise Capital of Asia”?

For decades, the backbone of franchising was the “mom-and-pop” operator—dedicated individuals who invested their life savings into a single storefront to secure their family’s future. While these operators remain the heart of the industry, the mid 2020s saw the rise of a new franchisee: the Enterprise Franchisee.