Download the first 5 chapters of
Franchising Your Business
Francorp Chairman, Donald D Boroian, and Francorp President, L. Patrick Callaway, address the core questions involved in determining whether or not to franchise a business:
How does franchising compare with other growth systems?
What are the chief traits of business that succeed in franchising?
What results can a business expect from franchising
Franchising Your Business also discusses the new developments that have radically changed franchising in less than a decade:
Why the Internet has revolutionized franchise marketing and how it works.
How new profile franchisees give franchisors greater flexibility.