Dana Cuneta, CFE

• Ms. Ma. Laureana “Dana” Cuneta is one of Francorp Philippine’s Strategic Planning Franchise Consultants whose core competencies are on organizational development, planning, and project management.

• She has more than 25 years of experience handling the helm of the marketing, operations, and business development of SM Supermalls in Central Manila and South Metro, LLU International Food Corporation, and McDonald’s as well as the franchises and direct selling department of Manels Leathergoods Corporation.

• She graduated from the Colegio San Juan de Letran with the degree of Bachelor of Commerce, Major in Marketing, and earned some units in Industrial Engineering at the University of Sto. Tomas. Upon graduation, she garnered Special Awards from the Philippine Marketing Association (PMA) and the Philippine Association of National Advertising (PANA).

• At Francorp, her current portfolio of franchisor clients belong to the food and service industries. She represents Francorp in local and international conferences and franchise shows

• She is currently taking up the CFE (Certified Franchise Executive) Program at the Asian Institute of Management