The demands of women for hip, youthful, and active fashion were answered by Kamiseta when it opened its first store in 1998.
Being one of the leading specialty retailers of fashionable casual apparel, accessories, and footwear, targeted at ladies between ages 16 to 34, Kamiseta has been rapidly increasing its influence and popularity with its core customer group and more. Kamiseta’s success is a result of a powerful mix of extensive product development, right merchandise, exciting brand imaging, affordable prices and friendly service.
From the year it started to franchise in 2000, the company has now grown to 22 company-owned and 24 franchised outlets, making Kamiseta as one among the fashion giants in the local market. Mr. Gonzalo “Gunn” Roque III, president, attributes the success of their franchise efforts to getting the right franchisee-partners. “Franchising has been a good avenue for us to expand our market reach. It was Francorp who gave us the foundation from where we built our franchise department,” declares Mr. Roque.
The company was recognized by the Philippine Retailers Association (PRA) as the 1998 “Outstanding Filipino Retailer” under the small scale fashion category. By 2002, Kamiseta was awarded as the “Most Promising Filipino Franchise of the Year” under the retail category by the Philippine Franchise Association (PFA). Two years after, the company was again hailed as the “Outstanding Filipino Franchise of the Year – Retail Category” by PFA. Through the years, Kamiseta continues to bring its best to the Philippine fashion industry.