From an 11-square meter store in Greenhills in 1994, Plains and Prints was started by business couple Erickson and Roxanne Farillas. Eighteen years later, Plains and Prints is now a big player in the franchise apparel industry. When the Farillas couple were still in college, they built their dreams on creating a fashion line that mirrored enthusiasm, innovation, attractive designs and high quality merchandise. Today, Plains and Prints has gained acceptance in the local and global fashion arena.
This chain of apparel stores is under Raffco International Trading which is considered one of the most dynamic and promising retail corporations in the Philippines. Plains and Prints has strengthened its position as a major player in women’s apparel by providing stylish and classic apparel now available in provincial and Metro Manila outlets. Market share comprises mostly of young professional women ages 22 and above, fashionably hip moms, and stylish who love to wear clothes with a statement.
In 2002, the company partnered with Francorp Philippines to develop their franchise program, thus opening opportunities for them to grow further. Today, they have more than 60 stores nationwide and 25 are franchise outlets in the cities of Cebu, Bacolod, Iloilo, Davao and Cagayan de Oro, Baguio, Dagupan, Cabanatuan, Marilao, and Valenzuela. With the trend towards globalization, Plains and Prints is gearing to expand the distribution network not just within the Philippines but also throughout Asia.