Waffle Time started in September, 1998 as a proudly Ilonggo concept. In two years, it has penetrated Metro Manila, Cebu, Cagayan De Oro, Davao, and Dagupan. It is the first and original purveyor of delicious, nutritious, and reasonably-priced waffles in a cart, with a vast selection of exciting flavours to choose from.
Waffle Time started to franchise their business on March 2004. Mr. Johnny Que, president, said that the “main franchising lesson Waffle Time learned was that an established business system is a prerequisite for a seamless franchise program for it would then be easier for internal and external controls to be efficiently enforced. Once this is in place, the franchisor can go on to look for a committed and dedicated franchisee that will take care of the brand. With franchisor’s support and assistance to novice entrepreneurs, a win-win partnership is ensured.”
Johnny Que appreciates Francorp’s assistance all these years in the form of putting together their franchise package (from royalties, franchise fees, franchise marketing fees, income streams) and franchise manual, opening links to networks, drawing up an international franchise package and continuously giving franchising leads.Waffle Time is now a familiar sight everywhere where there is high foot traffic, with 256 company owned stores and 176 franchised outlets.