Yes the Filipino Brand Can by Sherill Quintana
How 10 Filipino Brands Expanded Internationally
YES, THE FILIPINO BRAND CAN! ® shares the mindset and strategies of successful Filipino entrepreneurs and brand builders. These are brands that represent the Filipino culture. When people see these brands, they know that they are Filipino.
What sets these brands apart from others? What are the best practices of entrepreneurs behind these brands? How did they build strong Filipino brands that have penetrated the global market? Did the government facilitate in their success? This book presents how these brands succeeded so that other Filipino brands may learn and also succeed.