Articles

In 1996 -- in the midst of the Asian financial crisis -- Samie Lim, Bing Sibal-Limjoco, and Manuel Siggaoat took a bet on an industry the country barely understood. What followed was three decades of building the systems, standards, and industries that now transformed the Philippine franchise landscape.

During the spectacular Francorp 30th Anniversary Gala, themed "30 Years of Transforming the Philippine Franchise Landscape," the community gathered to look back at this incredible journey. A central highlight of the evening was a deeply moving Founders' Recognition tribute delivered by Francorp Managing Director Noel Siggaoat.

Francorp Philippines has remained resilient since introducing franchising to the country in 1996, overcoming economic crises and the COVID-19 pandemic while helping MSMEs grow into successful local and global brands. Through education, innovation, and strategic support, the company has served hundreds of franchisor-clients and generated thousands of jobs. As new global challenges arise, Francorp continues to guide businesses toward adaptability, efficiency, and sustainable gr