Updated: Apr 17, 2020
When it comes to baked goodies, desserts, snack foods, and breads, Goldilocks is top of mind. From a two-story bakeshop in Pasong Tamo, Makati, run by two sisters – Milagros Leelin Yee and Clarita Leelin Go – way back in 1966, Goldilocks has now become the biggest Filipino-owned bakeshop chain in the world. 48 years after the first store opened, Goldilocks now has more than 420 stores both in the Philippines and overseas. Its strong national and international presence in the United States, Canada, and Thailand is the product of the hard work of the first and second generations of the Go and Yee families, represented by Chairman of the Board, Freddie Go Sr. Under his watch, and with family members in full support, Goldilocks continues to produce a wide range of high-quality products at par with the world’s best.
Francorp’s franchise consultants were there in the beginning to set the groundwork and foundation of the franchise system. From developing franchise operations manuals, discussing franchise business strategy and drafting franchise legal agreements. Mr. Go upholds the fact that to create a successful franchise business, “franchise relations should be a joint effort of both the franchisor and franchisee for them to achieve business profitability anchored on open communication, trust, honesty and continuous operational support.” “The franchisee, on the other hand”, he says, “must be personally committed to the business, be hands-on, take an active role in operations and provide leadership and inspiration to his personnel. He has to be on top of the situation because the amount of effort he puts in can affect his ROI.” With an excellent brand, backed up by premium quality, delicious products, and high customer satisfaction, Goldilocks continues to be a source of pride for Filipinos here and abroad and an example of how to franchise your business successfully.