Dining on Pancake House’ classic, freshly-baked pancakes and waffles in varied flavours evokes a certain kind of nostalgia. With a mural of classic movie posters as backdrop, one is transported back in time, until one takes a bite and is pulled back to the here and now. Pancake House has steadily developed its menu to appeal to varying palates and age groups. It also expanded its network of outlets to reach more customers in key locations around the Philippines, and the international market. From its first company-owned store in Makati in 1970, three decades later, the Pancake House chain has continued to grow. With a strong franchise business
& a franchise program develop by professional franchise consultants, there are now a total of 94 outlets in the Philippines, with 37 being company owned and 57 franchised outlets. In February 2000, Martin Lorenzo took over the helm of the Pancake House chain.
The Philippine Franchise Association (PFA) awarded Pancake House, Inc. as the Most Promising Filipino Franchise of the Year in 2002, followed by Most Outstanding Filipino Franchisee of the Year in 2005, and finally, the Hall of Famer in 2006.
Pancake House’ formula for franchise success is anchored on the franchisees’ willingness to undergo full-time training so that they can immerse themselves fully in the brand culture, systems, and procedures. Moreover, they must be people-oriented, supported by a dedicated staff and willing to devote their time and resources to oversee their franchised outlet. The Pancake House franchise success story has inspired thousands of entrepreneurs to create their own franchise businesses in pursuit of their own franchise success.