Franchising Beyond Borders: How 10 Filipino Brands Unlocked the World

Learn the best practices of Global Filipino brands such as Bench, Bo’s Coffee, Hen Lin, Carl Balita Review Center, Jollibee, Max’s, Oryspa, Penshoppe, Potato Corner and Shakey’s.  Authored by the presidents of PFA, the book captures decades of knowledge and experience and also features the challenges and solutions encountered by these brands.