The Generics Pharmacy (TGP) has altered the landscape of the drug retail industry, changed people’s mindset about the efficacy of generics medicines, brought more investors into the pharmaceutical business, gave handsome profits to these entrepreneurs and endowed benefits to the masses who could not afford branded medicines. In 8 years since it first started in 2007, over 1800 branches have been opened from Luzon to Mindanao.
How did Mr. Benjamin I. Liuson, turn 1 store and create a franchise business that spans thousands? He attributes his speedy growth to the power of franchising. “The fastest way to grow your business is through franchising. With the help of Francorp, we are now the largest drugstore chain nationwide,” Liuson proudly proclaims. A combination of a good concept, superior franchisor support, franchisee partners belief in the system that resulted to teamwork in building the business, as well as corporate social and spiritual responsibility that make customers come back for their affordable medicines and avail of their medical consultations – all these are The Generic’s Pharmacy’s claim to franchise fame.
It all started with a mission to cut down the price of medicines and the vision to bring medicine accessible to all. Unexpectedly, such goals brought more than the company expected. Not too long ago, creating a smaller business at the most affordable capital investment was merely a concept. Until The Generics Pharmacy owner Benjamin Liuson learned of franchise opportunities in a convention of the Drug Manufacturing Association in 2007. He became inspired by the franchise opportunity presented by Francorp Chairman and Franchise Guru Mr. Samie Lim, and Liuson got Francorp & it’s world-class team of franchise consultants to help him grow. Because of The Generics Pharmacy phenomenon, medicines today are within every Filipino’s reach. In fact, it drove a lot of emerging competitors to engage in the same kind of industry. However, amidst its growing competition in the market, its honed credibility and integrity among its peers, TGP’s contribution still remains impressive.